📋 The kind of content that never burns out [Full Report]

The F45 and Red Bull Racing collab this week pulled crazy views, and yeah, part of that’s because of who’s in the video. But the bigger takeaway isn’t about clout. It’s about collaboration.

Every time you tag someone, collab a post, or bring another person or brand into your content, you tap into their audience. That’s how you grow beyond your own following and drive energy into your local community.

You don’t have to land an F1 driver to see results. Tag your members. Tag local businesses. Tag other trainers. The goal isn’t just reach… it’s connection.

There’s always going to be a new trend, a new sound, a new “hack” for reach. But if you’re not having fun with it, it’s not going to last.

The gyms that win long-term are the ones where the owners and staff actually enjoy the process. When your people are laughing, creating, and experimenting together, it shows and your audience feels that energy instantly.

Focus on good editing, solid clips, and real moments. Keep it genuine. That’s what builds something people stick around for.

↓ Scroll down to see what’s working right now.

Engagement: 🧠 34k Likes • 103 Comments • 1.2m Views
Format: Reel (0:42)
Source: @f45_training

🧠 Why It Worked:
It’s not just about celebrity reach — it’s about collaboration. This post worked because it connected two communities and shared audiences while showing off the gym authentically.

💡 Try This:
Start small. Collab posts with your members, other trainers, or nearby businesses. When more people are tagged, more people feel part of your story and that’s the real win.

Engagement: 🧠 18k Likes • 93 Comments • 3.7m Views
Format: Reel (0:16)
Source: @worldgym.ipswich

🧠 Why It Worked:
Two staff members pretending to do one-handed pull-ups, obviously fake, but that’s the charm. It’s funny, quick, and shows your staff actually having fun together.

💡 Try This:
Join in on a trending challenge, but keep it playful and real. Humor goes a long way in reminding people that fitness doesn’t have to be serious all the time.

Engagement: 🧠 2.6k Likes • 39 Comments • 118k Views
Format: Reel (0:17)
Source: @cyclebargardencity

🧠 Why It Worked:
Simple, funny, and totally relatable. The dynamic between morning and afternoon coaches is something every trainer understands, and it gives members a peek into your gym’s culture.

💡 Try This:
Film your staff joking about scheduling, playlists, caffeine, the everyday things that make your gym run. These posts show personality and make your coaches feel human.

We still see gyms posting stiff, overproduced content that feels like an ad. People don’t want to be sold to; they want to be part of something. If your content doesn’t make them smile, it’s not going to make them stop scrolling.

Collaboration and genuine energy don’t just help your content grow — they help your community grow too.

There’s always a new trend, a new sound, or a new strategy that promises “growth.” But what really lasts is content that feels like your community, genuine, fun, and a little bit imperfect.

Have fun with your staff. Try new ideas. Collaborate with your members. That’s what makes your gym’s content sustainable and worth watching.

The best marketing doesn’t look like marketing. It looks like people enjoying being part of something.

And if you post something this week that captures that energy, hit reply — I’d love to see it. 🫶

This newsletter exists to raise the bar for gym content everywhere.

If it helped you see what’s working, it’ll help someone else too.
Share it with a gym owner who’s ready to stop guessing and start posting with purpose.

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