Generic quotes. Flyers nobody reads. Workout videos that disappear into the feed.

You’re here because you want to do it differently.

You want content that hits, stands out, and helps your gym grow.

Here’s what’s working this week, pulled straight from the feeds getting real results.

Every post in this report is a real example from a real gym, handpicked because it actually performed.

No fluff. No theory. Just proof.

You’ll see:

And if you’re still posting flyers this week...
You’ll know exactly what not to do.

Engagement: 🧠 261 Likes • 38 Comments • 15 Shares • 5,983 Views
Format: Reel (0:40)
Source: @hodgesfit

🧠 Why It Worked:
Started with a personal intro and real story. The member-to-coach journey is instantly relatable and builds trust. Mixed action clips kept it visually engaging and authentic.

💡 Try This:
Use moments of transition, like a member becoming a coach, to tell real stories. Highlight the journey, not just the role. Focus on connection over polish.

Engagement: 🧠 55,128 Likes • 98 Comments • 10.5k Shares • 1.4m Views
Format: Reel (0:10)
Source: @f45_training_traversemountain

🧠 Why It Worked:
It’s funny, fast, and wildly relatable. The visual gag is clear in the first 3 seconds, the Shrek audio hits nostalgia, and the punchline lands perfectly. High share count proves it connected with people beyond the gym’s own audience.

💡 Try This:
Use trending sounds and familiar pop culture references to highlight funny or awkward gym moments. Keep it short and make sure the joke is clear without needing a caption.

Engagement: 🧠 1,128 Likes • 11 Comments • 1,183 Shares • 65.9k Views
Format: Reel (0:10)
Source: @ocfitirvine

🧠 Why It Worked:
It captures a relatable mindset: complaining during the workout but loving the experience. The familiar audio adds energy and nostalgia. Focusing on one member made it feel real, and the high share count shows it connected with a wide audience.

💡 Try This:
Use short, honest captions that reflect how members actually feel. Pair it with a quick clip of someone in action and a trending audio that matches the tone.

❌ Flyer-style announcements
Too much text, not enough human.

❌ Generic before/after posts
No story. No emotion. Doesn’t stop the scroll.

✅ Try instead:

If there’s one theme this week, it’s humor and human.

The gyms getting the most engagement aren’t just showing workouts. They’re making people feel something. Laughing. Relating. Wanting to share. That’s how content builds community.

Short-form edits with trending audio are still dominating. But it’s the gyms that layer in personality, story, and community that stand out.

And while views are great, remember this: not everything that performs well is about going viral. The algorithm favors consistency. The gyms showing up every week with solid content are the ones seeing real traction over time.

🏋️‍♂️ Show your coaches joking around
🙋‍♀️ Put your members on camera
💡 Tell real stories — not just stats

That’s how you turn followers into fans. And fans into leads.

This newsletter exists to raise the bar for gym content everywhere.

If it helped you see what’s working, it’ll help someone else too.
Share it with a gym owner who’s ready to stop guessing and start posting with purpose.

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